PR Dispatch is the UK’s first PR subscription dedicated to independent product-based businesses.
Rosie Davies, gives advice her expert advice on the importance of PR for your brand, in a two part series.
What you need in place before doing PR
For many brands PR is an inevitable part of brand growth, but it’s important not to jump into the deep end. You only have one chance to make a lasting impression on the press, so it’s important you have everything you need in place to get it right first time. Fret not though, we’ve rounded up everything you need before you think about embarking on PR.
When approaching press imagery is one of the most crucial aspects of your brand. Before you contact editors be sure that you have high resolution cut-out images of your products on a white background, as well as beautiful lifestyle images that perfectly represent your brand – the press work quickly, so you will need to have these on hand to send to the editor immediately if they ask for them.
It’s so important to have a solid pricing structure in place before contacting press – if your product has been featured in a magazine at one price and is listed on your site at another then it prevents your brand from getting the most out of the coverage you have earned.
3. Social media
To many people’s dismay social media is no longer optional; it’s crucial to brand awareness and growth. Before even considering featuring a brand they haven’t heard of, many editors will check their social channels out to see whether they’re a good fit for their feature. A beautifully curated feed that tells your brand story will give you a push in the right direction. Don’t forget to follow the editors on social media too!
4. An understanding of the magazines
It may sound obvious but reading the publications is the most important part of being featured in press. Magazines have an audience to write for and if your product isn't right for that audience, then you’re not right for that magazine. Reading and understanding the features will very quickly give you an idea of whether or not your brand is right for that publication.
Keep an eye out for part 2, coming up in May!