We see time and time again, that smaller sustainable/ethical brands have not factored a marketing budget into their business plan.
While you may have the most ethically produced product around, if you aren't able to present it to the consumer in an engaging and authentic way allowing you to stand out in an over saturated market place, your business model is simply, not sustainable.
Irrespective of what your business does, you need to be sure that you are competing across the board, and not simply amongst your the limiting title of "ethical fashion." After all, we know that ethical fashion should be the norm, and not the exception!
Here are some facts on current marketing trends worth considering to ensure that you are able to get your wonderful brand out to world, and that your reach can positively impact your business and the livelihoods of the people that help make our products, while not adding to the current fast fashion business model.
Articles with images get 94% more views than those without. NewsCred, 2014
46% of marketers say photography is critical to their current marketing and storytelling strategies. CMO Council, 2015.
39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets. CMO Council, 2015.
84% of marketers agree attribution is either critical or very important to marketing success, a 140% increase since last reported. AdRoll, 2016.
About half of small businesses plan to invest more in their websites in 2016, and half plan to increase their web advertising budgets. Infusionsoft & LeadPages, 2016.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. Brain Rules, 2015.
In 2016, most small businesses using digital marketing will aim to drive sales, build brand awareness, or simply convey information. Infusionsoft & LeadPages, 2016.
41% of customers interact with ads targeted at their interests compared to random ones. Usabilla, 2015.
56.3% of global marketers said they upped their annual data-driven marketing and advertising expenditures this year. The GDMA & The Winterberry Group, 2015.
88% of marketers plan to increase or maintain their spending level during 2016 compared to 84% last year. ALF Insight, 2016.
62% of companies outsource all or part of their digital marketing tactics, primarily the most difficult types to execute. Outsourcing supplements internal skills to improve performance. Ascend2, 2016.
Marketing Land reported 72% of ad agencies think online video advertising is just as effective as—if not more than—television advertising. PR Daily, 2015.
Advertisers saw the largest Y/Y click growth of 2015 in Q4, as traffic grew 19% and spend grew 18%. Merkle, 2016
63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. Leaderswest, 2014
85% of B2B marketers say lead generation is the most important organisational goal for the next 12 months. Content Marketing Institute, 2015.
Videos on landing pages increase conversions by 86%. Social Fresh, 2014.
Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh, 2014.
88% of consumers have purchased a product they pinned on Pinterest, and 49% have purchased 5 or more products they’ve pinned. Jeffbullas, 2015.
The effectiveness of digital marketing to achieve important objectives is increasing to some extent for 89% of companies, with 29% saying “Effectiveness is increasing significantly”. Ascend2, 2016.
The most popular social media platform among B2C businesses is Facebook, with 94% reporting its usage. Other popular platforms are Twitter (82%), YouTube (77%) and LinkedIn (76%). Content Marketing Institute, 2015.
The top 5 local marketing tactics for 2016 are: social media marketing, search engine optimisation, mobile-friendly website, Facebook advertising and search engine advertising. ReachLocal, 2016.
66% of B2C marketers say Facebook is their most effective social platform; this is followed by YouTube (53%), Twitter (50%) and Instagram (42%). Content Marketing Institute, 2015.
Website and email are still the most popular channels among the majority of marketers, followed by webinars, social media, and organic search. Kapost, 2015.
As consumers spend more time on their mobile devices, marketing campaigns are following suit. Mobile ad spend continues to lag mobile time spent, providing an opportunity for creative marketers. IAB, 2015.
45% of marketers say blogging is their #1 most important content strategy. Social Media Examiner, 2015.
Brands that create 15 blog posts per month average 1,200 new leads per month. Hubspot, 2016.
Only 27% of marketers have a process in place to aggregate, organize, and manage the visual assets being used across their marketing teams. CMO Council, 2015.
22% of brands do not implement welcome campaigns to engage new subscribers, and 43% do not use reactivation campaigns to reengage lapsed or inactive subscribers. Yesmail, 2016.
76% of people feel that marketing has changed more in the past 2 years than in the previous 50. Adobe, 2016.