*Fine Print

An idea born out of opportunity really. An incredible offer to exhibit something novel in the heart of London's Soho. Wanting to express "why we do what we do" and not simply "what we do," we stepped outside our comfort zones and embarked on an journey of learning and creative thinking...

___

"Working across a variety of themes including fashion, beauty, food and farming, the installations encourage us to investigate our own values and to ask: what is really important to us, as individuals and as part of a global community? Is it personal health and the health of our children? Is it the working and living conditions of those who make our products? Is it animal and environmental welfare? In a sea of well-meaning intentions, how do we make the best possible choices for ourselves and for the world we live in?

Each installation was accompanied by fine print inspiring the viewer to look past the surface beauty of the piece and engage with the real information behind the sum of its parts. Using various methods of magnification in order to read the words, we focus on the idea that the fine print is often more important than we are led to believe.

In those small letters, we may uncover hidden truths to change our perceptions, what we purchase, what we put on our skin, what we ingest into our bodies and - ultimately - how we help to shape the world around us."

Forward by Bel Jacobs

The materials used to make the installations were carefully considered to reflect the environmental undertone of the exhibition, as well as our ongoing commitment to engage best practice in all the work that we do.

The exhibition spanned three floors at 19greek street Gallery.

 

'Let's Evaluate'

This piece was designed to begin the journey of the five installations, with a focus on what our considerations are when purchasing. The viewer was able to interact with the artwork, and define their own values and personal consumer habits. Read More...

This piece was designed to begin the journey of the five installations, with a focus on what our considerations are when purchasing. The viewer was able to interact with the artwork, and define their own values and personal consumer habits. Read More...

 

'Dress Up'

Inspired by Alice's own journey of fashion and storytelling, ultimately driving her to become the ethical fashion stylist she is today. Alice wants to show that power of the stories behind fashion today.Read More...    

Inspired by Alice's own journey of fashion and storytelling, ultimately driving her to become the ethical fashion stylist she is today. Alice wants to show that power of the stories behind fashion today.Read More...

 

 

'A Metaphor'

This was the first piece Khandiz saw in her minds-eye when she first visited the gallery. The idea was always to create something visual, engaging and evocative. It needed to draw the viewer in enough to want to know more. This was the most abstract of the five installations, but was also the one that tied them all together, because it highlighted the integral part that nature plays in our lives, our consumer choices and the sustainability of the planet.Read More...

This was the first piece Khandiz saw in her minds-eye when she first visited the gallery. The idea was always to create something visual, engaging and evocative. It needed to draw the viewer in enough to want to know more. This was the most abstract of the five installations, but was also the one that tied them all together, because it highlighted the integral part that nature plays in our lives, our consumer choices and the sustainability of the planet.Read More...

'Mirror, Mirror'

Through a series of images we explore the make up of beauty and personal care products from a different point of view. From ingredients to common bacteria, to the marketing terminology used to engage us. By defining the facts, making a choice as to which products best suit your needs becomes a whole lot easier. It is no longer just down to what skin type you have. Read More...

Through a series of images we explore the make up of beauty and personal care products from a different point of view. From ingredients to common bacteria, to the marketing terminology used to engage us. By defining the facts, making a choice as to which products best suit your needs becomes a whole lot easier. It is no longer just down to what skin type you have. Read More...

'Sea Change'

Jointly created by Khandiz and Alice. With both of them being passionate about the state of the environment, it was an opportunity to combine ideas to create an inspiring piece that demonstrated the enormity of the problem and the disconnect we have with single use plastics. This installation was designed to demonstrate that plastics can indeed have a second life, but we need to reengage our relationship with this incredible product. Let us not standby and simply watch the sea change to nothing more than an ocean of plastic waste.  Read More...

Jointly created by Khandiz and Alice. With both of them being passionate about the state of the environment, it was an opportunity to combine ideas to create an inspiring piece that demonstrated the enormity of the problem and the disconnect we have with single use plastics. This installation was designed to demonstrate that plastics can indeed have a second life, but we need to reengage our relationship with this incredible product. Let us not standby and simply watch the sea change to nothing more than an ocean of plastic waste.  Read More...

All photography by Richard Pengelley