Fine Print was an idea born out of opportunity really. An incredible offer to exhibit something novel in the heart of London's Soho. Wanting to express "why we do what we do" and not simply "what we do," we stepped outside our comfort zones and embarked on an journey of learning and creative thinking...
"Working across a variety of themes including fashion, beauty, food and farming, the installations encourage us to investigate our own values and to ask: what is really important to us, as individuals and as part of a global community? Is it personal health and the health of our children? Is it the working and living conditions of those who make our products? Is it animal and environmental welfare? In a sea of well-meaning intentions, how do we make the best possible choices for ourselves and for the world we live in?
Each installation was accompanied by fine print inspiring the viewer to look past the surface beauty of the piece and engage with the real information behind the sum of its parts. Using various methods of magnification in order to read the words, we focus on the idea that the fine print is often more important than we are led to believe.
In those small letters, we may uncover hidden truths to change our perceptions, what we purchase, what we put on our skin, what we ingest into our bodies and - ultimately - how we help to shape the world around us."
Forward by Bel Jacobs
Here you can find further facts and resources around our themes, and we hope this exhibition encourages you to spend a little time reading the fine print of the things that you value.
The materials used to make the installations were carefully considered to reflect the environmental undertone of the exhibition, as well as our ongoing commitment to engage best practice in all the work that we do.