Charlie's style is timeless, telling a story rather than showing a trend. She uses sustainable brands in her work.

Charlie Davies was Fashion Editor for The Sunday Telegraph Magazine from 1998 to 2004 (by-line Charlotte Apatu), styling weekly fashion stories as well as freelancing for clients such as Agent Provocateur, Jasper Conran, Caroline Charles and House of Fraser.

In 2004 she swapped her Manolos for flip-flops and moved to Phnom Penh. In the pursuit of meaningful creative work, she founded Precious Girl, a self-affirming magazine for Cambodia’s garment workers which gained the support of NGOs such as USAID and the International Labour Organisation. During her time there she gained understanding of the struggles faced by the makers behind popular European and American high street fashion labels.

After marrying children’s author Stephen Davies in 2007 she joined him in Burkina Faso, living among the Fulani. There she witnessed the ravages of the fast fashion industry: the saturation of Western second hand clothes in the local market and consequently the demise of local craft industries. She developed a love of indigenous craft and discovered talented artisans – spinners, weavers, bronzesmiths and leatherworkers – all struggling to make a living. She founded SAHEL, a fashion brand that incorporates the craft of traditional reinsmakers into contemporary fashion accessories. 

In 2014 she returned with her husband and two children to London, where she continues to develop the SAHEL brand. She is passionate about promoting sustainable fashion through styling.

Instagram: @charliedaviesfashion

Twitter: @saheldesign