ALICE WILBY | Props Stylist


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Alice specialises in vintage inspired flair and commercial styling using sustainable & ethical fashion.

Alice Wilby is a London based stylist and creative director. She has been working in the industry since 2006. She is passionate about the provenance of the brands she uses to tell visual stories. 

Her commercial clients include Lowie, PR Dispatch, PHVLO, Braun, BBC, Disney, Land Rover and Universal Records. Her sustainable styling has appeared in publications including Vogue and Metro. 

Alice has been behind the styling of both the very successful 2015 and 2016 global Fashion Revolution campaigns, as well as the 2014 celebrity campaign. Ahead of the curve, Alice curated the opening show for Brighton Fashion Week 2015, which was all ready to purchase product.

In 2009, Alice founded FutureFrock, a digital magazine for directional sustainable fashion and lifestyle, for which she creates all content, from styling and producing shoots to writing articles and commissioning contributors.

In 2012 she was headhunted to create a new website for, the eco consultancy founded by Livia Firth. During her time editing Eco Age, Alice worked on the launch of the Gucci for the Green Carpet Challenge handbag collection at Paris Fashion Week and the launch of an Eco-Age partnered project with luxury jewellers Chopard at Cannes International Film Festival.

During September 2013 London Fashion Week, Alice styled 'Oxymoron', LFW’s first carbon neutral sustainable fashion show. She has also styled acclaimed shows for sustainable label phannatiq, at Zagreb Fashion Week and London Fashion Week.